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by David Khazai : Where Are The Customers?

ISBN : #1456497235 | Date : 2011-02-23

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by Paul Marsden : F-Commerce Handbook

ISBN : #007180613X | Date : 2012-06-01

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by Justin Basini : Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)

ISBN : # | Date : 2012-10-12

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ISBN : #3319119265 | Date : 2014-11-11

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by Mary Jo Bitner : Services Marketing, 2nd Edition

ISBN : #0071169946 | Date : 2000

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PDF-cd263 | Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web…. Services Marketing, 2nd Edition


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ISBN : #3319385534 | Date : 2016-08-23

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by Friedrich Henzel : Beschaffung, Absatz, Marktbeobachtung (German Edition)

ISBN : #3663031446 | Date : 1949-01-01

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PDF-ce459 | Unsere heutige, unter dem EinfiuB des Krieges und seiner Folgeerschei nungen in vielem aus dem Gleichgewicht geratene Wirtschaft laBt die Mm-kt probleme starker denn je in Erscheinung treten. Wo friiher ein reibungsloser Ablauf gewahrleistet war, der in normal en Zeiten in keiner Weise die be sondere Aufmerksamkeit erregte, treten heute vielfach Hemmungen und Starungsmomente im wirtschaftlichen Ge… Beschaffung, Absatz, Marktbeobachtung (German Edition)


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Strategic Marketing Planning CIM Student PDF 6e4c7ea43

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by Colin Gilligan : Strategic Marketing Planning (CIM Student)

ISBN : #0750622466 | Date : 2003-07-29

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PDF-ed482 | Strategic Marketing Planning concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone ove… Strategic Marketing Planning (CIM Student)


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ISBN : #0751748870 | Date : 2002-09-30

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by John Peragine : eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION

ISBN : # | Date : 2012-03-02

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: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319118145 | Date : 2015-12-12

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ISBN : # | Date : 2014-09-29

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by Carolin Hümmer : Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)

ISBN : #3658101377 | Date : 2015-06-15

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by Jean-Noel Kapferer : Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

ISBN : #0749420693 | Date : 1997-01-01

Description :

PDF-c270b | “”Strategic Brand Management”” deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to br… Strategic Brand Management: Creating and Sustaining Brand Equity Long Term


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[Pub.36AHM] Strategic Brand Management: Creating and Sustaining Brand Equity Long Term PDF | by Jean-Noel Kapferer


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Brandjack Reputation Brand Pirates About Ebook PDF B60923bdb

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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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[Pub.82lei] Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF | by Q. Langley


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